My thoughts on RP (received pronunciation)
It is a non-regional accent, often associated with a persons class and can be heard comming from people who have attended public and boarding schools.
It used to be known as the BBC accent, it still technically is whereas the modern version is alot less toned down.
Socially, it actually has a lot of stigma attatched to it, especially if your in certain area's. People could mistake you for being arrogant.
You've picked out some important points here. You are right about the stigma - but only in some contexts. There are still places where accents other than RP would be looked down on. Worth exploring further what you were finding about accents used in advertising - agencies will use RP for voice-over when advertising cerain products/services, and choose regional accents for others.
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